Doing Digital Marketing in Beauty Industry- Andrea d’Agostini’s Way
Von marvinmikkelson, 12:57
It’s awesome being a make-upoholic today. Together with the coming of E-commerce sites, it seems that our dream shades of lipstick or that blusher which guarantees to produce our pale cheeks seem to be ripe apples or peaches; is simply a click’s away. As we see from the point of views within the cosmetic companies, we could see that they are also reaping the main advantages of reaching to those people parts of consumers, who are at some time of your time totally unreachable, via E-commerce sites. But online shopping sites usually are not the only real methods of digital marketing.Sometimes it feels that there are most companies who don’t figure out how to funds on the privileges of social bookmarking channels. All they certainly could be to post pretty pictures all the nothing and times else. But for a person, who wishes to know the suggestions of looking great, there has to be more efforts than that. Eventually, Andrea d’Agostini showed the way in which in 2013 and exactly how!
The revolution of Sephora Beau TV
Andrea d’Agostini- the newly appointed VP-PR & Marketing of American Gas and Power plus the brain behind the innovative Rising Crowd - the web platform for budding musicians, has spear-headed amongst the foremost digital TV channels for your beauty brand. Andrea created a web-based TV for Sephora- the iconic Italian brand for cosmetics together with other beauty items.
Sephora BeauTV is surely an intensive digital channel to reach out to customers, to teach them about the various characteristics and ranges of Sephora products, and teaching the crooks to try fresh looks through the help of Sephora items.
Sephora BeauTV became a smashing hit and thus- cementing the role of Andrea d’Agostini as the PR & marketing strategist by using a Midas touch.
